Forethought. What’s in the name?

fore · thought /ˈfôrˌTHôt/ noun

1. Careful consideration of what will be necessary or may happen in the future.


I have always had an uncanny ability to see situations from various points of view (and yes, I do love sudoku). Running through different scenarios and options to consider with what lies ahead comes very naturally to me.

In 2009, as we all faced the housing bubble recession, I had a vision:

Build an organization that supports quality of life for all team members.

Then I had a strategy:

Find talented individuals and empower and trust them.

First and foremost, all of the team members recruited are to be empowered and trusted to provide quality creative, strategic campaigns and great service—all from wherever they are most comfortable.

Then, it was easy.

The plan was to run a remote marketing firm by using the tools at our disposal: internet, project management platforms, online meeting software, electronic mail, and, of course the phone. By embracing technology, it was simple to successfully run a business from anywhere!

In the past 11 years, every Forethought team member has done all of their work from the comfort of a non-office setting.

So, when I finally found myself having to develop a brand for my new company, there was really not much to it. It hit me almost instantly. I used my own propriety process to determine the new brand. In doing so, I realized the greatest benefit I am able to bring is my Forethought.

Today, more than ever, am I happy I had that vision.