Navigating Uncharted Waters

“We are all in the same boat” – a term I am sure we have all heard many times as of late. We all know that it means, sharing a particular experience or circumstance with someone else. Here’s the thing, we are all actually not in the same boat, not at all. BUT we are all in the same uncharted waters as none of us have ever been in this situation before.

When it comes to the boats, they are all very different for each of us. We all have our own unique struggles and challenges within these uncharted waters. The benefit: finding synergies among those boats.

Take this example: my parents are in their 70s and retired. After having reorganized all the closets and cabinets in their house, they are bored beyond belief. On the other hand, my sister Michelle is working full-time from home and also has the difficult task of homeschooling my 7-year old nephew, Dylan. You see? Two very different boats.

Where is the synergy? Fill the grandparents’ time with something to do by having them virtually homeschool my nephew. So, Dylan gets his lessons, Michelle gets her work done, and the grandparents have something to do while spending time with their grandson. That’s what we call a win-win-win!

My boat is even more different. My husband and I have always enjoyed and appreciated the career-life balance and conducted our business from home. Both of our organizations have contracts with essential industries and continue to have a normal, busy workload. We also have a 22-month-old daughter, Maxine, and no child-care support. Very different boat. We tag-team caring for Maxine and taking meetings, plan meals ahead of time, make calls while she is napping – essentially juggling a full-time job and being full-time, stay-at-home parents. Many days I have fun taking her for walks or running her tired in the yard and then work in the evenings.

Creativity is not just about key messages, memorable taglines and impressive logos. It also involves staying positive and looking at what is going on in all of these boats. It’s contemplating how we can level up at the helm—and reach out to keep us all on track.

I’ve never seen these waters, and to be honest, I hope to never see them again. I feel that because I always had a very balanced lifestyle, for me this ride has had its bumpy moments and been uncomfortable. At the same time, the support I have had from my captain and first mate has been wonderful and I know we will all be stronger because we stayed the course.