Embracing Leadership Alignment
To create a unified and focused organization, Leadership Alignment is critical. At its core, Leadership Alignment is in place when all members of the team share a common understanding and commitment to the success of the organization. Many businesses recognize this when it comes to strategic planning, goal setting, and ensuring adaptability in the face of change. However, it is often overlooked when it comes to separate business functions. Often, once objectives are agreed upon, C-suite Teams head off in their respective directions to execute on their plans with reporting only to top-line management.
Communication is a discipline which significantly benefits from continual leadership engagement, input, support and ownership throughout the development of marketing strategies and initiatives. After all, everyone is communicating all the time, and therefore representing the brand. Forethought fundamentally understands this concept and requires alignment with its proven marketing plan development.
One of Forethought’s proprietary tools is the MAGIC SessionTM. MAGIC is an acronym for Marketing Alignment Goal Implementing Collaboration. At the outset of any new initiative, our clients engage in a MAGIC SessionTM for the opportunity to align key stakeholders on the communication piece of the process.
The insights discussed and agreed upon during this interactive, productive and collaborative session become the information baseline the Forethought team uses to develop everything from a logo to a sales plan. It is the “breath of life” for the creative brief. And by including key stakeholders from the beginning, communicating the initiative is easily championed throughout multiple levels of the organization.
