Forethought is thrilled to share that MAGIC Session® is now a registered trademark What started as a powerful tool, created by our founder Suzanne Sarsfield Scarano, has become a cornerstone of how Forethought helps organizations align, collaborate, and communicate with purpose. So, what is a MAGIC Session®? It stands for Marketing Alignment Goal Implementing Collaboration. It is a fun, interactive, and highly […]
Forethought Marketing’s strategic development plan, implemented in 2021, has fueled significant growth, nearly doubling revenue from 2022 to 2023. To support this expansion, we’re pleased to announce the promotions of two exceptional team members to key leadership roles.
A feeling of deep pride came over me as I listened to best-selling author, researcher and entrepreneur Marcus Buckingham’s presentation “Love + Work”. Mr. Buckingham was promoting his new book: Love and Work: How to Find What You Love, Love What You Do, and Do It for the Rest of Your Life. He proceeded to […]
To create a unified and focused organization, Leadership Alignment is critical. At its core, Leadership Alignment is in place when all members of the team share a common understanding and commitment to the success of the organization. Many businesses recognize this when it comes to strategic planning, goal setting, and ensuring adaptability in the face […]
The Forethought EOS 90-minute call happened on September 2021, then Vision Building One in October 2021 and Vision Building Two in November 2021. As we approach our two-year anniversary of implementing EOS and we reflect on our completed ROCKs and what we have learned. What comes to mind is “I wish I would have done […]
The 2024 Healthcare Marketing and Physician Strategies Summit (HMPS24) in Las Vegas was a whirlwind of insightful sessions and inspiring connections. If you missed the conference, don’t worry, Forethought has you covered. Here are three key takeaways for healthcare marketing and physician relations enthusiasts. 1. Innovation: Fuel Growth Through Strategic Foresight Judit Tejada from Moffitt […]
Being of Irish descent provides a feeling that luck is my constant companion. And I recognize, as do my family and friends, I am a fortunate person. Luck has provided me with unexpected opportunities and circumstances that have been valuable factors in my success. Dedication, on the other hand, has been a much more critical […]
A well-designed logo supports a company to create a solid brand identity. A logo becomes a visual representation of a company and its values, making it easier for the brand to be recognized. When a logo is professionally designed, it can give a sense of credibility and trustworthiness. This conveys that the organization is serious […]
Like people, businesses should have fundamental beliefs and guiding principles that define a company’s culture and shape its identity. These core values will often represent the organization’s ethical standards. They should act as a compass for decision-making, and shaping behaviors among team members. A business’s core values are important because they guide how team members […]
