Innovation, Connection, and Intention: Key Takeaways from HMPS24
The 2024 Healthcare Marketing and Physician Strategies Summit (HMPS24) in Las Vegas was a whirlwind of insightful sessions and inspiring connections. If you missed the conference, don’t worry, Forethought has you covered. Here are three key takeaways for healthcare marketing and physician relations enthusiasts.
1. Innovation: Fuel Growth Through Strategic Foresight
Judit Tejada from Moffitt Cancer Center presented the “Outside Innovation: Lessons Learned” session and emphasized the importance of strategic foresight. By actively seeking trends and analyzing opposing viewpoints, we can anticipate the future and develop solutions that keep us relevant. This proactive approach ensures a steady flow of ideas for continuous improvement.
2. Connection: Collaboration Unlocks Measurable Success
“CFO Defensible ROI” with Ashley Cusimano and Andrew Snyder from Orlando Health highlighted the power of collaboration. Open communication between finance and marketing teams builds trust and transparency. When stakeholders are informed, decision-making becomes smoother, and marketing activities deliver measurable results.
The session “Market Disruption: Field Staff’s Role & Impact” by Veronica Campbell and Laurel Hopkins perfectly exemplified the success formula – innovation fueled by collaboration. Veronica showcased how HonorHealth streamlined referrals for Village Medical, resulting in a 130.7% increase!
Laurel presented a case study where Virginia Mason Franciscan Health partnered with One Medical, making them the preferred specialty provider in Seattle. This intentional collaboration has positioned One Medical as the largest referral source for over 15 services.
3. Intention: Focus for Meaningful Impact
Simon Sinek’s “Start with Why” continues to resonate. Intention is key to achieving significant results. Christy Shoemake from Community Health Systems presented, “Messages that Resonate,” and offered practical methods for crafting intentional communications that deliver value. By positioning ourselves as trusted advisors, not transactional sellers, we can build stronger relationships with physicians and ultimately, improve patient outcomes.
The HMPS24 Summit provided a valuable platform for learning, connecting, and gaining inspiration. By embracing innovation, fostering connection, and maintaining clear intention, we can elevate healthcare marketing and physician relations to achieve even greater impact.
What were your biggest takeaways from the conference? Share your thoughts in the comments!