Forethought Marketing’s strategic development plan, implemented in 2021, has fueled significant growth, nearly doubling revenue from 2022 to 2023.

A feeling of deep pride came over me as I listened to best-selling author, researcher and entrepreneur Marcus Buckingham’s presentation “Love + Work”. Mr. Buckingham was promoting his new book: Love and Work: How to Find What You Love, Love What You Do, and Do It for the Rest of Your Life. He proceeded to present how love can be designed into businesses for clients and team members. It was refreshing to learn someone else is not afraid to use the “L” word in business… love.

To create a unified and focused organization, Leadership Alignment is critical. At its core, Leadership Alignment is in place when all members of the team share a common understanding and commitment to the success of the organization. Many businesses recognize this when it comes to strategic planning, goal setting, and ensuring adaptability in the face of change. However, it is often overlooked when it comes to separate business functions. Often, once objectives are agreed upon, C-suite Teams head off in their respective directions to execute on their plans with reporting only to top-line management.

The Forethought EOS 90-minute call happened on September 2021, then Vision Building One in October 2021 and Vision Building Two in November 2021. As we approach our two-year anniversary of implementing EOS and we reflect on our completed ROCKs and what we have learned. What comes to mind is “I wish I would have done this sooner”!

The 2024 Healthcare Marketing and Physician Strategies Summit (HMPS24) in Las Vegas was a whirlwind of insightful sessions and inspiring connections. If you missed the conference, don’t worry, Forethought has you covered. Here are three key takeaways for healthcare marketing and physician relations enthusiasts.

Being of Irish descent provides a feeling that luck is my constant companion. And I recognize, as do my family and friends, I am a fortunate person. Luck has provided me with unexpected opportunities and circumstances that have been valuable factors in my success.

A well-designed logo supports a company to create a solid brand identity. A logo becomes a visual representation of a company and its values, making it easier for the brand to be recognized. When a logo is professionally designed, it can give a sense of credibility and trustworthiness. This conveys that the organization is serious about its business and pays attention to details.

Like people, businesses should have fundamental beliefs and guiding principles that define a company’s culture and shape its identity. These core values will often represent the organization’s ethical standards. They should act as a compass for decision-making, and shaping behaviors among team members.