There comes a moment in every organization when the conversation changes. The marketing plan is humming. Projects are moving. The logo still looks fine. And yet a question surfaces: Does our brand still tell the truth about who we are? It’s a simple question. It may also be the most important one an organization […]
Internal communication isn’t “just” messaging. It’s the way a healthcare system turns complex requirements—like the CMS TEAM mandate—into coordinated, reliable care at the bedside and beyond. Under CMS TEAM, hospitals are accountable for the quality and cost of entire episodes, not just single encounters. That means every transaction, every handoff, every follow-up matters. Internal communication […]
You know how lobsters grow? They don’t stretch their shells–they outgrow them. And when the old shell gets too tight, it begins to pinch and restrict; that isn’t failure. It’s a signal: it’s time to grow. Lobsters find a safe place, shed what no longer fits, and begin building something new. For a while, they […]
When you strip away the technical terms, the heart of the CMS (Transforming Episode Accountability Model) TEAM is about people–patients, providers, and care teams moving in sync. For the acute-care hospitals preparing for the launch of the TEAM initiative, clear and intentional internal communication isn’t just helpful; it’s essential. Transitioning a patient from surgery through […]
Every year, we step into the FirstBank Gathering of Friends with the same feeling: gratitude. What begins with months of planning, collaboration, gathering of friends, and refining turns into one extraordinary evening where everything–and everyone–comes together. The event has a certain distinctive feel to it. The setting is elegant, but it’s the people who give […]
Forethought is thrilled to share that MAGIC Session® is now a registered trademark What started as a powerful tool, created by our founder Suzanne Sarsfield Scarano, has become a cornerstone of how Forethought helps organizations align, collaborate, and communicate with purpose. So, what is a MAGIC Session®? It stands for Marketing Alignment Goal Implementing Collaboration. It is a fun, interactive, and highly […]
To create a unified and focused organization, Leadership Alignment is critical. At its core, Leadership Alignment is in place when all members of the team share a common understanding and commitment to the success of the organization. Many businesses recognize this when it comes to strategic planning, goal setting, and ensuring adaptability in the face […]
The Forethought EOS 90-minute call happened on September 2021, then Vision Building One in October 2021 and Vision Building Two in November 2021. As we approach our two-year anniversary of implementing EOS and we reflect on our completed ROCKs and what we have learned. What comes to mind is “I wish I would have done […]
The 2024 Healthcare Marketing and Physician Strategies Summit (HMPS24) in Las Vegas was a whirlwind of insightful sessions and inspiring connections. If you missed the conference, don’t worry, Forethought has you covered. Here are three key takeaways for healthcare marketing and physician relations enthusiasts. 1. Innovation: Fuel Growth Through Strategic Foresight Judit Tejada from Moffitt […]
Being of Irish descent provides a feeling that luck is my constant companion. And I recognize, as do my family and friends, I am a fortunate person. Luck has provided me with unexpected opportunities and circumstances that have been valuable factors in my success. Dedication, on the other hand, has been a much more critical […]
